PPC Explained in Less Than 200 Words

PPC. What is it? The letters stand for Pay Per Click and it is a marketing tool that is used in the Google Search Engine. If you want to move to the top of the search results page without having to do all of the optimizations needed to your website then this is the marketing tool for you.

PPC is going to cost you more. As the name implies, you pay for each time someone clicks on one of your ads. The payoff is that your ad is placed at the top of the results page when people search for keywords or phrases that you have put into your ad. One nice thing about this is that if the ad is not clicked on then you aren’t charged. It is only when they click on it that you pay.

If you are just getting started or you have a large advertising fund then this may be the boost your company and website need to drive business your way. Make sure you select your keywords and phrases carefully and this should work great.

For more info contact T22 Media located Grand Rapids, MI, serving our hometown and users all across the United States.