You want your website to be the best it can be. You wouldn’t have started one if you didn’t think that. The thing is, it’s not as easy as just building a website and throwing it out there. In today’s internet that’s as good as setting up a lemonade stand in a neighborhood. It may be really good lemonade but nobody is going to find it.
So how do you get noticed? How do you go from nowhere to the top of the results page. There are a lot of things that you have to do in order to make it there mut today we are going to talk about one of the most important factors in your website ranking. Link Building.
So what is it? The technical way to describe it is an HTML Hyperlink. It is usually a highlight word or icon that you can click on to take you to the site. The key is that you want someone else’s website to be providing this link. Think of it as a referral. If you asked your friend where he goes to workout you would probably check that out. If you found out that a few people you know go to that gym also then you would probably be even more likely to go to that gym. This is how linking building works essentially. It is the referral system of the internet.
When Google establishes its rankings it looks for certain criteria. Keywords are important, Expertise is important, and Links are important. So now you can see why another website recommending your website is important. It establishes your website as worthy of recognition. It takes more than one though. In fact some of the most popular websites have thousands upon thousands of links. This establishes credibility for their site and in return google ranks them accordingly along with the other factors.
Link Building is not the only criteria on which you are ranked so it is not the end of the world if you don’t have a high amount of links at the moment. New sites often do not have a high number. It is something that you will want to work on. You don’t have to be number one in every category to get your rank up but it helps to be consistent in all of the major criteria of which Link Building is only a part of in the scheme of things.
Link building is an important part of Search Engine Optimization (SEO). So don’t get discouraged if your number of links aren’t immediately high. SEO takes time and hard work but in the end it is totally worth it. T22 Media in Grand Rapids, MI would be more than happy to help you design a plan to help implement a plan for your digital marketing. Contact us today to get started on your road to success.