Video May Be The Piece You’ve Been Missing

Youtube is one of the most popular apps for smartphones and one of the most popular websites out there right now. What makes it so popular? Well, for starters, it has a wide variety of content available. You can watch your favorite music artist live and then learn how to change your car tire all in one sitting. It has a vast amount of knowledge and entertainment available.

What really sets it apart is the visual aspect. Not only are you getting information but you are also able to see this in action. Approximately 65% of people are visual learners. This is a big reason for Youtube and other visual mediums success. Video is a crucial piece of marketing that you may be missing.

When you think about your digital marketing plan does it include video? If not, you may want to reconsider. Knowing that more than half of the world’s population learn visually it may give you a very real way to relate to your customers or followers that have not previously experienced. If you are selling a product then you could put a demonstration on your site. If you are selling a service then you can put together a video that explains the service. It may be beneficial to someone to hear it explained rather than read it themselves.

Video is very easy to make in this day and age. If you have a smartphone, you can take a video and upload it all in a short period of time. In most cases, computers come with a video editor pre-installed on their computers. The video doesn’t have to look like it was shot by a big time Hollywood producer. It just has to be engaging and educational.

You can easily incorporate video into your digital marketing plan and there are so many ways that you can use it. You can use it for personalized email blasts, how-to tutorials, product commercials, and so many more. Digital marketing can and should include video to effectively communicate with your clients and customers.

Here at T22 Media we can help you with your digital marketing plan so that you can maximize your SEO results, customer interactions, and most importantly your bottom line. Contact us to get a free digital analysis and we can see what makes sense for you and your business today.