There are a variety of ways in which you can promote your website to get more views, traffic, and customers. One way to do this is to utilize Search Engine Marketing or SEM. Most other forms of improving your website ranking in the Search Engine Results Page or SERP involve making multiple changes in order to maximize your website. While this is a good idea, SEM provides an immediate solution to get you right to the top of the list so you don’t have to worry about all the other things in order to get noticed.
SEM allows you to appear right at the top of the SERP. You will be in the top 2 or 3 links seen usually and that is a huge deal when someone is looking for a product or service you offer. There are some catches to this method though. First, it’s going to cost you. There are a variety of ways that you can set it up but the basic structure is that every time someone clicks on your link it will cost you. It is a pay per click advertising service. Secondly, it will be labeled as an advertisement and is labeled as a paid ad. This may be off-putting to those who are wary of advertisements.
In many cases it is a sound business choice to use SEM. New websites can often take time to accumulate the necessary criteria to get it ranked highly in the SERP without any help. Likewise, older websites that have not been updated in a long time may not meet the new standards of what search engines are looking for when ranking a website. It is highly recommended that you take all the necessary steps to get your website up to date so that it will naturally, or organically, come up in the top results. In the meantime, SEM is a fantastic alternative to make sure you are getting noticed when potential customers search for your product or service.
Why is this so important? Well, think about your own experience with search engines. When you search for something, do you typically look through pages and pages of results? Or do you usually click on something on the first page? Most users click on something that comes up right away. It is all about convenience and time. That is why it is important for your business to appear on the first page, and hopefully within the top 2 to 3 results on the SERP.
While it may cost you a bit to use it, Search Engine Marketing is an excellent tool to use to give your business a boost. You can use it to promote a sale, special product, or as an interim method until you can get your website higher ranked. All in all, it should be a tool that you know about and can use if needed to boost sales and traffic when needed. If you have any questions about SEM feel free to contact us here at T22 Media, and we would be happy to go over what it involves.